•Designing home pages, landing pages, promotional emails, web banners + category headers for jomalone.com
•Designing special event + social media digital assets
•Designing third-party assets
•Creating keynote presentations of ecommerce designs
NYUMBANI DESIGN
2014 - 2016
DAR ES SALAAM, TANZANIA
DIGITAL + PRINT DESIGNER
•Creating lookbooks of all collections highlighting all pieces with prices as well as incorporating on-figure photography, inspiration images + brand information
•Designing landing pages, promotional emails, web banners + category headers for calvinklein.com
•Designing all third-party digital assets including: emails, landing pages, web banners + category/navigation headers
•Social media assets
•Assembling print mechanicals
2014 - PRESENT
FREELANCE DESIGNER
DIGITAL + PRINT DESIGNER
•All digital + print design for own clothing brand shopabbylewis.com
•Branding, web + print design for clients including Uru Diamonds, University of Pennsylvania, Handmade from Tanzania, Global Mamas, Can Decorative Paint + Design
TOMMY HILFIGER
2016 - 2017
NEW YORK, NEW YORK, USA
SENIOR DIGITAL DESIGNER
•Designing landing pages, promotional emails, category headers, pop-ups + mobile assets for both mainsite + outlet
•Designing templates for Tommy Blog
•Designing all blog posts for Tommy Blog; working closely with web developer + copywriters
•Concepting + designing mobile email layouts, landing pages + navigation
•Concepting + designing seasonal gift guides + seasonal sale creative
•Social media assets
•Creating monthly keynote presentations of ecommerce designs
•Designing third-party digital assets
PHOTOSHOP
90%
INDESIGN
95%
ILLUSTRATOR
75%
KEYNOTE
75%
WIX
90%
BOSTON UNIVERSITY
2008 - 2012
BOSTON, MA, USA
•Bachelor of Fine Arts, Graphic Design
SCHOOL FOR FIELD STUDIES
2011
KENYA + TANZANIA
EDUCATION
•Wildlife Conservation, Swahili + East African Tribal Communities
•Directed Research: Sustainable Livelihoods in Mto Wa Mbu