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2017
JO MALONE LONDON
NEW YORK, NEW YORK, USA
SENIOR DIGITAL DESIGNER
•Designing home pages, landing pages, promotional emails, web banners + category headers for jomalone.com
•Designing special event + social media digital assets
•Designing third-party assets
•Creating keynote presentations of ecommerce designs
NYUMBANI DESIGN
2014 - 2016
DAR ES SALAAM, TANZANIA
DIGITAL + PRINT DESIGNER
•Creating lookbooks of all collections highlighting all pieces with prices as well as incorporating on-figure photography, inspiration images + brand information
•Designing promotional emails + seasonal greetings
•Created brand website (updates as necessary)
•Designing event postcards, save-the-dates + evites
•Photo retouching + manipulation as necessary
2015 - 2016
CALVIN KLEIN
NEW YORK, NEW YORK, USA
DIGITAL DESIGNER
•Designing landing pages, promotional emails, web banners + category headers for calvinklein.com
•Designing all third-party digital assets including: emails, landing pages, web banners + category/navigation headers
•Social media assets
•Assembling print mechanicals
2014 - PRESENT
FREELANCE DESIGNER
DIGITAL + PRINT DESIGNER
All digital + print design for own clothing brand shopabbylewis.com
•Branding, web + print design for clients including Uru Diamonds, University of Pennsylvania, Handmade from Tanzania, Global Mamas, Can Decorative Paint + Design
TOMMY HILFIGER
2016 - 2017
NEW YORK, NEW YORK, USA
SENIOR DIGITAL DESIGNER
•Designing landing pages, promotional emails, category headers, pop-ups + mobile assets for both mainsite + outlet
•Designing templates for Tommy Blog
•Designing all blog posts for Tommy Blog; working closely with web developer + copywriters
•Concepting + designing mobile email layouts, landing pages + navigation
•Concepting + designing seasonal gift guides + seasonal sale creative
•Social media assets
•Creating monthly keynote presentations of ecommerce designs
•Designing third-party digital assets
PHOTOSHOP
90%
INDESIGN
95%
ILLUSTRATOR
75%
KEYNOTE
75%
WIX
90%
BOSTON UNIVERSITY
2008 - 2012
BOSTON, MA, USA
•Bachelor of Fine Arts, Graphic Design
SCHOOL FOR FIELD STUDIES
2011
KENYA + TANZANIA

EDUCATION

•Wildlife Conservation, Swahili + East African Tribal Communities
•Directed Research: Sustainable Livelihoods in Mto Wa Mbu
2011
BU LONDON ACADEMY
LONDON, UNITED KINGDOM
•Graphic Design Program
ENGLISH
FRENCH
SWAHILI
HAUSA
2018
AFRICA FASHION WEEK LONDON
LONDON, UNITED KINGDOM
SHOWCASING DESIGNER, 20 piece collection

RELATED

EXPERIENCE

2018
SWAHILI FASHION WEEK KENYA
NAIROBI, KENYA
SHOWCASING DESIGNER, 12 piece collection
SWAHILI FASHION WEEK
2017
DAR ES SALAAM, TANZANIA
SHOWCASING DESIGNER, 12 piece collection

© 2019 abbyraelewis

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